Agradoot Ghatak

Head of UX

I am a designer, researcher, and information architect with over 18 years of experience. My passion for designing software products with a strong focus on humanizing technology drives me in the world of human-computer interaction. I have a unique experience working in five countries and three continents. Currently, I am working with an innovative logistics domain startup, KLEARNOW, in Santa Clara, California. 

Before that, I worked with companies such as TIBCO, Cisco Systems, and SapientNitro (ranked one of the best design agencies in Europe) in London. I also have experience working with companies such as eBay, PayPal, Zensar Technologies, NVIDIA, ESPN, and MindTree. I graduated with Computer Science and Engineering with a distinction and specialized in Human-computer interaction. I have invented a few design methodologies and interaction design patterns and have published research papers and have patents.

Few innovative projects and research


Measuring Computer Game playability  

Role : User Research at NVIDIA

There is always a question while playing a computer game about users’ efficiency to play and move forward on levels. While designing a strategy game, we were ask to design a user research methodology to test playability and assess users’ tactical approach. Our study also highlighted various user behaviors on change of character design, camera angle, background, sound, speed etc

Blue moon authentication : A research with Markus Jacobson’s thesis

Role: Research and Design at eBay associated with RSA Lab California

Blue Moon authentication technology takes an entirely different approach from traditional password reset schemes and thereby resists common attacks. People lie to increase security then forget. This authenticates using preferences and avoiding memory. (www.blue-moon-authentication.com).

HDTV Setup experience with NVIDIA Graphics card and PC

Role: Research and Design

A research study carried out among HDTV viewers worldwide ( 9% use for Gamers, 23% for movies, 16% Graphics, 3D and Film related work ) which reveals that users are facing issues on first time setup, choosing the right connector, setting the best resolution, getting the best desktop readability, handling underscan / overscan problems, best settings for movies, games etc. Interestingly most users were not able to recognise some of the important features already provided in the control panel which they are using for other displays: when connecting a HDTV the same control features are ignored

Major concepts and projects


Task based reporting architecture

Role : Concept design, Research and Information Architecture.

For any enterprise reporting, analysis or dashboards we use a lot of complex applications. These applications are not only complex in functionality but need special training to use. This proposal for enterprise reporting will completely change the realm of business intelligence. Forget complex relations, filtering etc, just two simple UI controls will drive your whole reporting tool.

Address Normalization 

Role : Concept design, Research, Interaction and user study.

Address entry is a common part of form filling. Although many essential online registration processes expect a correct address, more than 70% of addresses filled in by the user are either invalid or nonexistent which not only causes delivery error but also requires huge investment to clean up and validate with real postal data. The aim of this project was to develop a sophisticated design model to validate and normalize address entry match with actual Postal data

PayPal iPhone Application

Role: Information Architect and Interaction Design.

The current iPhone version of PayPal.

Education and certification

Bachelor in Engineering Computer Science

  • Specialization in Human Computer Interaction - 1st Class with distinction.

Certification

  • Certification on Human Computer Interaction from IIT Mumbai, Industrial Design Center 
  • Advance Diploma in Multimedia From Arena Multimedia
  • HFI Training for Certified Usability Analyst

Get in Touch with Agradoot Ghatak

Interested in learning more about how Agradoot Ghatak can help enhance your startup or technology company's user experience? Fill out the form below to get in touch.

Contact Me

Give me a ring

(408) 802-5262

Send me an email

[email protected]