I am a designer, researcher, and information architect with over 18 years of experience. My passion for designing software products with a strong focus on humanizing technology drives me in the world of human-computer interaction. I have a unique experience working in five countries and three continents. Currently, I am working with an innovative logistics domain startup, KLEARNOW, in Santa Clara, California.
Before that, I worked with companies such as TIBCO, Cisco Systems, and SapientNitro (ranked one of the best design agencies in Europe) in London. I also have experience working with companies such as eBay, PayPal, Zensar Technologies, NVIDIA, ESPN, and MindTree. I graduated with Computer Science and Engineering with a distinction and specialized in Human-computer interaction. I have invented a few design methodologies and interaction design patterns and have published research papers and have patents.
Role : User Research at NVIDIA
There is always a question while playing a computer game about users’ efficiency to play and move forward on levels. While designing a strategy game, we were ask to design a user research methodology to test playability and assess users’ tactical approach. Our study also highlighted various user behaviors on change of character design, camera angle, background, sound, speed etc
Role: Research and Design at eBay associated with RSA Lab California
Blue Moon authentication technology takes an entirely different approach from traditional password reset schemes and thereby resists common attacks. People lie to increase security then forget. This authenticates using preferences and avoiding memory. (www.blue-moon-authentication.com).
Role: Research and Design
A research study carried out among HDTV viewers worldwide ( 9% use for Gamers, 23% for movies, 16% Graphics, 3D and Film related work ) which reveals that users are facing issues on first time setup, choosing the right connector, setting the best resolution, getting the best desktop readability, handling underscan / overscan problems, best settings for movies, games etc. Interestingly most users were not able to recognise some of the important features already provided in the control panel which they are using for other displays: when connecting a HDTV the same control features are ignored
Role : Concept design, Research and Information Architecture.
For any enterprise reporting, analysis or dashboards we use a lot of complex applications. These applications are not only complex in functionality but need special training to use. This proposal for enterprise reporting will completely change the realm of business intelligence. Forget complex relations, filtering etc, just two simple UI controls will drive your whole reporting tool.
Role : Concept design, Research, Interaction and user study.
Address entry is a common part of form filling. Although many essential online registration processes expect a correct address, more than 70% of addresses filled in by the user are either invalid or nonexistent which not only causes delivery error but also requires huge investment to clean up and validate with real postal data. The aim of this project was to develop a sophisticated design model to validate and normalize address entry match with actual Postal data
Role: Information Architect and Interaction Design.
The current iPhone version of PayPal.
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